Top 5 Beauty Retail Apps on Android in Estonia: Q4 2024 Performance

In the fourth quarter of 2024, the beauty retail app market in Estonia showcased varied performance trends on the Android platform. Here, we delve into the weekly download patterns and user engagement metrics of the top five beauty retail apps, based on data from Sensor Tower.

Notino: perfumes and cosmetics witnessed a notable increase in weekly downloads mid-quarter, with a peak at around 1.1K during the week of November 18. The app maintained a steady download rate for most of the quarter, although there was a significant decline towards the end of December.

Douglas Eesti experienced fluctuating download numbers throughout the quarter. A notable rise occurred in the week of November 25, reaching approximately 415 downloads, followed by a gradual decrease in subsequent weeks.

Dermosil maintained a consistent download rate, hovering around the 50 to 70 downloads mark weekly. This steady performance reflects a stable user interest throughout the quarter.

Oriflame showed varied download trends, with an increase up to 76 downloads in the week of November 25. However, the numbers dipped significantly towards the end of December, indicating a potential decline in user acquisition.

Lastly, Mein dm exhibited relatively low download numbers, with minor fluctuations throughout the quarter. The highest downloads were recorded at 34 in early October, but the numbers dwindled as the quarter progressed.

These insights into the performance of beauty retail apps in Estonia offer a glimpse into user engagement and market trends. For more detailed analysis and data, visit Sensor Tower.